Welcome
Skims x McLaren Campaign
These mock Instagram posts and campaign deliverables were created as part of a collaborative Skims and McLaren concept I developed after writing a joint press release for both brands. The idea focused on Skims designing comfortable, performance inspired outfits for drivers that still felt sleek and aligned with both brands. One of the main activation ideas was hosting a fashion show directly on the racetrack to bring the collaboration to life in a setting that reflects McLaren’s racing environment. All visuals were designed in Canva, and I measured engagement through social media activity, especially hashtag performance, to understand how the campaign resonated online.
Seasoned Straws Campaign
In my Public Relations Campaigns class, I was placed into a group and assigned a client called Seasoned Straws, a paper straw product with seasoning on the outside. Over the course of ten weeks, we developed campaign deliverables, strategies, and tactics with the main goal of expanding into the Gen Z market.
Our work included creating flyers, mock Instagram posts, an internship program concept, and user generated content challenges to increase engagement. These mockups were designed using a combination of AI tools and Canva.
Strategic Writing
This paper explores the growing gap between digital engagement and authentic relationship building in public relations and event marketing. It argues that while social media has increased reach and visibility, it often shifts focus away from meaningful, face to face experiences that build trust and long term connections.
The analysis compares business, communication, and audience perspectives, highlighting the tension between measurable online success and less tangible relationship driven outcomes. To address this issue, the paper proposes a hybrid experience strategy that balances digital tools with intentional, people centered event design and broader measures of success beyond social metrics.
Overall, the work connects to my career goals in event coordination by emphasizing the importance of creating experiences that are both strategically effective and genuinely human.
For this project, I had to research a major issue in the communication field and build a solution based proposal that combined both communication and another discipline, like business. I focused on the gap between digital engagement and real, authentic relationship building in PR and event marketing, especially how social media can take away from face to face connection.
I developed a hybrid solution that balances digital strategy with more intentional, people focused event experiences. As part of the creative component, I also designed an infographic that breaks down the issue, supporting points, and solution in a simple and visually engaging way so the information is easy to understand quickly.
Overall, the project was about identifying a real problem, backing it up with research, and presenting a clear, creative solution that connects communication theory with real world business practice.
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