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Skims x McLaren Campaign
These mock Instagram posts and campaign deliverables were created as part of a collaborative Skims and McLaren concept I developed after writing a joint press release for both brands. The idea focused on Skims designing comfortable, performance inspired outfits for drivers that still felt sleek and aligned with both brands. One of the main activation ideas was hosting a fashion show directly on the racetrack to bring the collaboration to life in a setting that reflects McLaren’s racing environment. All visuals were designed in Canva, and I measured engagement through social media activity, especially hashtag performance, to understand how the campaign resonated online.
Seasoned Straws Campaign
n my Public Relations Campaigns course, I collaborated with a team to develop a strategic communications campaign for Seasoned Straws, a company that produces flavored paper straws. Over a ten week period, we researched target audiences and created comprehensive public relations strategies aimed at increasing brand awareness and expanding the company's presence within the Gen Z market.
Our campaign deliverables included promotional flyers, social media content, mock Instagram posts, a proposed internship program, and UGC initiatives designed to drive engagement and brand interaction. To create these materials, we utilized design platforms such as Canva to develop professional, audience-focused marketing assets.
Strategic Writing
This paper explores the growing gap between digital engagement and authentic relationship building in public relations and event marketing. It argues that while social media has increased reach and visibility, it often shifts focus away from meaningful, face to face experiences that build trust and long term connections.
The analysis compares business, communication, and audience perspectives, highlighting the tension between measurable online success and less tangible relationship driven outcomes. To address this issue, the paper proposes a hybrid experience strategy that balances digital tools with intentional, people centered event design and broader measures of success beyond social metrics.
Overall, the work connects to my career goals in event coordination by emphasizing the importance of creating experiences that are both strategically effective and genuinely human.
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